The amount of online and offline bets have increased by 12,9% to reach 1.7 Md€ from January to April 2010. Last year they were only of 1.4 Md€. As the world cup is nearing the numbers of bets increase in Italy.
The major italian operator Snai is confirming its lead with 582,3 M€ bet followed by Lottomatica with 359,2M€, Microgame (174,2€) and Sisal with 173M€.
As for online betting : Microgame is still leading the way with 28,3% of marketshares, followed by Lottomatica-Totosi that is eagerly taking market shares (25% in April 2010). The amount of online sports bets in Italy has also raised in April to reach 140,4M€ compared to 119 M€ last year.