Addiction issues are critical in the betting and Gambling industry.

Putting money on a bet is the best way to show your commitment to what you believe true : “I am ready to bet 10£ Chelsea will win, it’s not just talking!” Money is a reward for risk taken: I get money back when I win, because I took a risk and I was right. It is like when asset managers invest in the stock exchange : you believe/bet that the stock will go up and you put money on it!